Developing your Content Marketing Mission Statement
Before you compile your content strategy, you need to pre-plan. And part of this includes developing your content marketing mission statement.
9
10, 2019
22
08, 2019
Research: Why People Don’t Open Your Emails
What is it about your emails that causes a reader not to open them? We asked exactly this in our online survey earlier this year. This is what we found...
14
08, 2019
Audio Interview: How Everlytic was Born
Every great organisation has a story about where it started. Listen to this audio interview with our Founder Sam Hutchinson to hear ours.
22
07, 2019
How to Use Storytelling in Email
Storytelling is huge in marketing as it improves ad recall and builds relationships. But how do you tell stories in email?
11
07, 2019
The Evolution of Content Marketing
According to Seth Godin, “Content marketing is the only marketing left”. How did we get to this point?
27
06, 2019
Research: Why Email is Essential for eCommerce
Email is a great channel for eCommerce platforms to communicate with their audiences. And our survey shows that shoppers want these emails too.
18
06, 2019
Research: The Best Promotional Channels by Age in South Africa
Want to know which promotional channels to use for different age groups? Read this.
12
06, 2019
Our Take on Madex 2019
Last week, we went to Madex. We asked Karyn Strybos, Everlytic’s Marketing Manager, what her take was on the expo and this is what she said.
4
06, 2019
What Our Twitter Polls Reveal About You & What You Can Do About It
Our Twitter polls reveal some surprising data about our followers. Here’s what to do if the results apply to you.
27
05, 2019
Infographic: Everlytic’s Top 2018 Email Benchmarks
Our 2018 Email Marketing Benchmarks Report gives you the stats to gauge the effectiveness of your emails. View the top ones in this infographic.
20
05, 2019
Boost Your Email Marketing with Social Proof. Here’s How.
Social media, social proof, and email marketing are vital elements for strong marketing. Reinforce them all by putting social proof in your emails.
6
05, 2019
Why People Unsubscribe & What You Can Do About It
You work hard to connect with clients. So, why are you losing subscribers? Here are the main reasons and what you can do about them.
29
04, 2019
7 Ways to Use Marketing Automation Workflows
Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.
25
04, 2019
Infographic: Email vs SMS Marketing
Which is better between email and SMS marketing? We say: try both. This infographic shows why.
15
04, 2019
10 Ways to Remove Spam in Email, Improve Delivery
Spam filters keep the junk out of people's inboxes. How can you prevent your honest emails from being flagged?
26
03, 2019
4 Top Email Tech Trends for 2019
Email technology is constantly evolving – are you evolving with it? Read this to find out.
5
03, 2019
Everlytic Talks Email Marketing Ahead of the IMC Conference
Karyn Strybos discusses our partnership with the IMC ahead of their 2019 conference. Listen to the podcast here.
5
03, 2019
Everlytic Re-Launches Lite Packages for Small Businesses
Towards the end of 2018, we re-launched our Lite packages for small businesses. Here’s why.
21
02, 2019
How Emotional Marketing Affects Your Campaigns
Most of our buying decisions are made with a healthy dose of emotion. How can emotional marketing impact your email campaigns? Read this.
6
02, 2019
Everlytic’s Email Marketing Checklist
There’s a lot to know about effective email marketing. Download our printable checklist as a reference in your planning.
