Email Marketing

[Infographic] Email Insights for Your Black Friday Campaigns

This year, we crunched data from millions of ecommerce emails sent from the Everlytic platform between 2019 and 2021, to identify trends that you can use.

By Willem Beckmann
October 28, 2022

Streamline Digital Comms & Stay Competitive as a Business & Residential Security Firm

Business and residential security firms in SA can become more competitive by streamlining their digital comms. Get 5 steps for boosting your digital strategy.

By Willem Beckmann
October 27, 2022

Does Image Prefetching Hurt Engagement Tracking on Gmail? Some Answers.

Image prefetching happens when a Gmail user opens an email under specific conditions and the platform serves them images contained in the email. Learn more.

By Willem Beckmann
September 28, 2022

How to Use Choice Architecture to Nudge Action in Marketing

What is behavioural linguistics? Learn about its scientific influences, like nudge theory & choice architecture, & how you can apply them in your marketing.

By Candice Lee Reeves
September 20, 2022

Simplify Message Personalisation, Grow Your Marketing Skills & Get More Business

Ready to create more engaging client experiences that boost sales, brand reputation & retention? Here’s what you need to know about message personalisation.

By Candice Lee Reeves
August 31, 2022

How to Improve Your Customer Experience with Contact Tagging

Contact tagging segments your database so you can send relevant communications and improve the customer experience. Here’s how to use them.

By Candice Lee Reeves
August 15, 2022

The Key Foundations You Need to Master Bulk Communication

Mastering bulk communication isn’t something you do overnight. There are key foundations that you need to master first to progress.

By Candice Lee Reeves
June 21, 2022

The Marketer’s Roadmap to Email Marketing Mastery

Bulk email marketing is essential – but automation & personalisation open new ways to connect. Read about how you can maximise your email campaigns.

By Candice Lee Reeves
June 20, 2022

Key Email Metrics & the Business Goals They Help You Achieve

Analysing your email metrics can help you monitor the success of your campaigns in relation to your business goals. Use the guidelines in this blog to learn how.

By Everlytic
June 3, 2022

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